10 years as a remote UX Design consultant
Why I’m applying to the Staff Product Designer position at HubSpot
I am excited about the opportunity to work on a product long-term. I have years of experience in the entire UX process, from discovery to launch. My years as a consultant have taught me how to be a design lead, share my voice and knowledge at the table, and to compromise effectively.
Case Studies
SOLARWINDS: WEBSITE REDESIGN
Brought a two-year stalled project back to the discovery phase, uncovering a huge blocker, resulting in internal alignment, an intuitive user journey, and a site launch in under a year.
How this is relevant to the position:
Conducted generative user research with ten users and adapted findings to the user journey of the product
Contributed to the existing scalable design system and created collaborative workflows in Figma
Collaborated with cross-functional teams
Regularly presented work to teams
NEOLOGY: PRODUCT DESIGN OF CORE FLOW
Translated business requirements and user needs into an intuitive design that helped Neology win the largest bid in State Road and Tollway Authority’s history.
How this is relevant to the position
Created a scalable design system for the client that included components and design tokens in Figma
Designed using collaborative workflows in Figma
Collaborated with cross-functional teams
Showcases my ability to turn complex information into a user friendly interface with clear interactive patterns
LIVEOAK TECHNOLOGIES: VIDEO CONFERENCE DESIGN
My expert project management, design, and leadership skills helped LiveOak get acquired by DocuSign.
How this is relevant to the position:
Showcases my ability to lead and be a team contributor
Innovative product that had a lasting impact on the company
Ability to work within an existing brand
THE AMERICAN BOARD OF RADIOLOGY: PHYSICIAN CERTIFICATION EXAM
Transformed a lengthy certification exam into a quick quiz, thrilling users and creating a recurring client.
How this is relevant to the position:
Conducted usability tests with six users and adapted findings to the product
Contributed to the existing scalable design system
Collaborated with cross-functional teams
Cross device application
An educational leaning product that was designed for maintenance of certification
I’m a seasoned UX Designer
Created and contributed to existing design systems in Figma
Well-organized design systems that make finding attributes, components, and templates across devices a cinch.
Skilled at keeping organized files and naming pages, sections, and frames.
Created interaction guidelines to make it clear how to use specific colors, assets, and components to ensure consistency across the product.
Have had experience working with design tokens in an existing design system.
Iterated on design systems to update branding and components that needed a refresh.
Participated in dozens of research projects throughout my tenure at Slide UX
Recruited through online platforms, such as userinterviews.com, and through recruitment services for in-person interviews.
Set-up screeners to ensure the appropriate participants were interviewed.
Moderated in-person and remote generative and usability interviews. Created surveys for large-scale feedback. Participated in card sort.
Conducted analysis using transcriptions, video recordings, rainbow spreadsheet, AI, and team debriefs after each call.
Presented findings through slides that had a recap of the goals, interviewee details, executive summary, main takeaways with supportive participant quotes and soundbites, easy to heavy lift change indicators, and an appendix with links to all assets.
Created priority log based on user research findings to help the team tackle.
What Clients Have Said
"We primarily work with one project manager, Lindsay (Senior Consultant). She’s awesome, and we love working with her. We really like their flexibility and our ability to parallelize and use multiple Sliders simultaneously.”
Alex Hardy, Co-Founder & Head of Product, Liveoak Technologies, Inc.
"We worked with Lindsay [and other team members]. I can personally attest to each member of the team displaying remarkably clear communication skills and universally bringing positive, helpful attitudes to the table. I have not worked with another agency that was more willing to take time to answer questions and clarify where needed. So helpful.”
Jonathan Morgan, UX Designer at SolarWinds
Think I might be a good fit at HubSpot?
Let’s chat! Email me at linwincreative@gmail.com